Start with the job, not the model
Pick the workflow before you pick the API. What we map in week one — and why it never starts with the model.
The Vortia Journal
Journal — Vortia
Field notes on building AI products that people trust.
Legible confidence
An assistant that says “probably” is more useful than one that bluffs with a straight face. Patterns for showing doubt.
When to let the agent press the button
Automation earns its trust at the handoff. How we design the line where the agent stops and a human steps in.
Two weeks, one number
Every engagement starts with the single metric the board can argue about. Here is how we pick it.
The interface is the moat
Models are a commodity you rent by the token. What compounds is the product you wrap around them.
Notes from a support rollout
Forty-one things that broke between the demo and the contact centre. Thirty-nine were not the model.
Version your prompts like code
Treat prompt changes like schema migrations: versioned, diffed, gated in CI.