We build it, then we hand you the keys.
An applied-AI studio working with teams who would rather own their product than rent someone else's.
Most AI products fail at the last mile — the interface. That's where we live.
The model is the easy part now — you rent it by the token. What earns trust is the product around it: how it answers, when it admits doubt, and who it hands the hard cases to.
From question to running system.
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01
Discover
Two weeks inside the workflow: what it costs today, where it breaks, and which parts a model can genuinely carry.
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02
Shape
A costed plan with the model chosen, the interface sketched and the success measure agreed before anything is built.
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03
Build
Weekly releases against real traffic, with evaluation sets that grow as the edge cases surface.
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04
Hand over
Your team ships the next change. We leave the runbook, the evaluations and a month of support behind us.
Eight people, no account managers.
Ada Whitlock
Founder, EngineeringBuilds on every model API so you do not have to. One conviction: wrap the model in a product people actually trust.
Ravi Menon
Founder, DesignEx-editorial design. Argues that the interface is the moat, and that an assistant should be allowed to say “probably”.
Juno Park
Interaction DesignDesigns the moment an assistant admits doubt — citations, confidence, and the handover to a person.
Callum Reyes
Automation EngineeringAgents and integrations. Treats prompt changes like schema migrations: versioned, diffed, gated in CI.
What they say after.
They shipped a working assistant in six weeks, then spent the seventh teaching our team to run it without them.
The audit paid for itself twice over. Half of what we planned to build turned out not to need a model at all.
What we got was a product our support team actually opens, not a demo that impressed the board once.
Have a workflow in mind?
Two weeks from question to costed plan. Tell us the job to be done and we will tell you whether a model is the right tool for it.