Journal — Vortia

Notes from a support rollout

Written by Mara Okafor | May 11, 2026 5:26:34 PM

The demo worked on the first try. The rollout took eleven weeks, and the model was responsible for two of the failures.

The rest were the ordinary things: a knowledge base nobody had pruned since 2021, macros that contradicted the help centre, and a routing rule that quietly sent every escalation to a disbanded team.

Which is the point. An assistant is a mirror held up to your operations, and most of the work is fixing what it reflects.