--- title: Journal — Vortia | Mara Okafor description: "Founding partner — Engineering. Builds on every model API so you don’t have to. One conviction: wrap the model in a product people actually trust." --- [Skip to main content](https://hubspot.planetarythemes.com/vortia/journal/author/mara-okafor#vx-main) [Vortia ✳](https://hubspot.planetarythemes.com/vortia) [Services](https://hubspot.planetarythemes.com/vortia/services) [Work](https://hubspot.planetarythemes.com/vortia/work) [Product](https://hubspot.planetarythemes.com/vortia/product) [About](https://hubspot.planetarythemes.com/vortia/about) [Journal](https://hubspot.planetarythemes.com/vortia/journal) [Contact](https://hubspot.planetarythemes.com/vortia/contact) Start a project What we do [Strategy & audit](https://hubspot.planetarythemes.com/vortia/services) [Assistants](https://hubspot.planetarythemes.com/vortia/services) [Automation](https://hubspot.planetarythemes.com/vortia/services) [Interfaces](https://hubspot.planetarythemes.com/vortia/services) How we work [Engagements](https://hubspot.planetarythemes.com/vortia/services) [Pricing](https://hubspot.planetarythemes.com/vortia/pricing) [Start a project](https://hubspot.planetarythemes.com/vortia/contact) Esc to close Case files [All work](https://hubspot.planetarythemes.com/vortia/work) [Meridian](https://hubspot.planetarythemes.com/vortia/work/meridian) Proof [Client stories](https://hubspot.planetarythemes.com/vortia/testimonials) Esc to close Helios [Overview](https://hubspot.planetarythemes.com/vortia/product) [Features](https://hubspot.planetarythemes.com/vortia/product/features) [Pricing](https://hubspot.planetarythemes.com/vortia/pricing) Homepage styles [Product](https://hubspot.planetarythemes.com/vortia/home/product) [Startup](https://hubspot.planetarythemes.com/vortia/home/startup) [Consulting](https://hubspot.planetarythemes.com/vortia/home/consulting) Esc to close The studio [About us](https://hubspot.planetarythemes.com/vortia/about) [Careers](https://hubspot.planetarythemes.com/vortia/careers) Esc to close Search Services - [What we do](https://hubspot.planetarythemes.com/vortia/services) - [Strategy & audit](https://hubspot.planetarythemes.com/vortia/services) - [Assistants](https://hubspot.planetarythemes.com/vortia/services) - [Automation](https://hubspot.planetarythemes.com/vortia/services) - [Interfaces](https://hubspot.planetarythemes.com/vortia/services) - [How we work](https://hubspot.planetarythemes.com/vortia/services) - [Engagements](https://hubspot.planetarythemes.com/vortia/services) - [Pricing](https://hubspot.planetarythemes.com/vortia/pricing) - [Start a project](https://hubspot.planetarythemes.com/vortia/contact) Work - [Case files](https://hubspot.planetarythemes.com/vortia/work) - [All work](https://hubspot.planetarythemes.com/vortia/work) - [Meridian](https://hubspot.planetarythemes.com/vortia/work/meridian) - [Proof](https://hubspot.planetarythemes.com/vortia/work) - [Client stories](https://hubspot.planetarythemes.com/vortia/testimonials) Product - [Helios](https://hubspot.planetarythemes.com/vortia/product) - [Overview](https://hubspot.planetarythemes.com/vortia/product) - [Features](https://hubspot.planetarythemes.com/vortia/product/features) - [Pricing](https://hubspot.planetarythemes.com/vortia/pricing) - [Homepage styles](https://hubspot.planetarythemes.com/vortia/product) - [Product](https://hubspot.planetarythemes.com/vortia/home/product) - [Startup](https://hubspot.planetarythemes.com/vortia/home/startup) - [Consulting](https://hubspot.planetarythemes.com/vortia/home/consulting) About - [The studio](https://hubspot.planetarythemes.com/vortia/about) - [About us](https://hubspot.planetarythemes.com/vortia/about) - [Careers](https://hubspot.planetarythemes.com/vortia/careers) [Journal 05](https://hubspot.planetarythemes.com/vortia/journal) [Contact 06](https://hubspot.planetarythemes.com/vortia/contact) Start a project Author # Mara Okafor Founding partner — Engineering. Builds on every model API so you don’t have to. One conviction: wrap the model in a product people actually trust. ## [22 Jun 2026 When to let the agent press the button Automation earns its trust at the handoff. How we design the line where the agent stops and a human steps in.](https://hubspot.planetarythemes.com/vortia/journal/when-to-let-the-agent-press-the-button) ## [11 May 2026 Notes from a support rollout Forty-one things that broke between the demo and the contact centre. Thirty-nine were not the model.](https://hubspot.planetarythemes.com/vortia/journal/notes-from-a-support-rollout) ## [27 Apr 2026 Version your prompts like code Treat prompt changes like schema migrations: versioned, diffed, gated in CI.](https://hubspot.planetarythemes.com/vortia/journal/version-your-prompts-like-code) The briefing ## One letter a month. *Signal only.* No more than one email a month. Unsubscribe whenever. The briefing ## One letter a month. *Signal only.* Studio [About](https://hubspot.planetarythemes.com/vortia/about) [Careers](https://hubspot.planetarythemes.com/vortia/careers) [Journal](https://hubspot.planetarythemes.com/vortia/journal) Services [Services](https://hubspot.planetarythemes.com/vortia/services) [Work](https://hubspot.planetarythemes.com/vortia/work) [Pricing](https://hubspot.planetarythemes.com/vortia/pricing) Product [Overview](https://hubspot.planetarythemes.com/vortia/product) [Features](https://hubspot.planetarythemes.com/vortia/product/features) [Start a project](https://hubspot.planetarythemes.com/vortia/contact) Legal [Privacy policy](https://hubspot.planetarythemes.com/privacy) [Terms of service](https://hubspot.planetarythemes.com/terms) [Cookie notice](https://hubspot.planetarythemes.com/cookies) © 2026 Vortia. All rights reserved. 51.5072°N / 0.1276°W Vortia✳ Start a project ## Tell us the job to be *done*. Two weeks from question to costed plan. Leave a few details and we will reply within one working day. We use your details to reply to this enquiry only.