https://hubspot.planetarythemes.com/vortia/journal Field notes on building AI products that people trust. en Sun, 26 Jul 2026 17:26:43 GMT 2026-07-26T17:26:43Z en https://hubspot.planetarythemes.com/vortia/journal/start-with-the-job-not-the-model <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Fstart-with-the-job-not-the-model&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 20 Jul 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/start-with-the-job-not-the-model 2026-07-20T17:26:34Z Elena Vance https://hubspot.planetarythemes.com/vortia/journal/legible-confidence <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Flegible-confidence&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 06 Jul 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/legible-confidence 2026-07-06T17:26:34Z Tomas Lindqvist https://hubspot.planetarythemes.com/vortia/journal/when-to-let-the-agent-press-the-button <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Fwhen-to-let-the-agent-press-the-button&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 22 Jun 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/when-to-let-the-agent-press-the-button 2026-06-22T17:26:34Z Mara Okafor https://hubspot.planetarythemes.com/vortia/journal/two-weeks-one-number <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Ftwo-weeks-one-number&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 08 Jun 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/two-weeks-one-number 2026-06-08T17:26:34Z Elena Vance https://hubspot.planetarythemes.com/vortia/journal/the-interface-is-the-moat <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Fthe-interface-is-the-moat&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 25 May 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/the-interface-is-the-moat 2026-05-25T17:26:34Z Tomas Lindqvist https://hubspot.planetarythemes.com/vortia/journal/notes-from-a-support-rollout <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Fnotes-from-a-support-rollout&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 11 May 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/notes-from-a-support-rollout 2026-05-11T17:26:34Z Mara Okafor https://hubspot.planetarythemes.com/vortia/journal/version-your-prompts-like-code <img src="https://track-eu1.hubspot.com/__ptq.gif?a=144916552&amp;k=14&amp;r=https%3A%2F%2Fhubspot.planetarythemes.com%2Fvortia%2Fjournal%2Fversion-your-prompts-like-code&amp;bu=https%253A%252F%252Fhubspot.planetarythemes.com%252Fvortia%252Fjournal&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 27 Apr 2026 17:26:34 GMT https://hubspot.planetarythemes.com/vortia/journal/version-your-prompts-like-code 2026-04-27T17:26:34Z Mara Okafor